Case Studies

It always helps to be able to put Marketing practices into context, so here are some examples of work we've done for clients.

P&L Networks started in 1989 and provide an IT maintenance service to companies. With 10 employees they were at a level where their previous marketing had served them well but to grow they needed a more professional and focused approach. Elevation managed the production of a suite of literature from a website to brochures and car signage, identified data sources for use in mailings, implemented a regular mailing programme including an email newsletter and created a Lead Conversion Process to make sure they were making the most of opportunities. These activities have been so successful that they have recruited further field engineers and a sales rep to manage both existing customers and the flow of new leads. Elevation continues to act in a Marketing Manager role for them.

South Cheshire Young Musicians (SCYM) is a non-profit organisation which aims to help local young musicians develop their talents via concerts and support in the form of financial assistance for lessons, equipment and exam fees. The founder, David Ketley is a musician rather a businessman. Jack Roberts gives his time free to develop an approach to promote the organisation and to seek sponsorship from companies in this area.

The Heath is a business and technology park on a former ICI site at Runcorn. Elevation were asked to create the copy for their new website. The owners of The Heath knew that good copy would be hugely important but as they are site managers rather than copywriters they choose to use a professional to write the words for them.

Construction Linx are a Crewe-based firm who provide building maintenance and construction. Elevation first looked at their overall strategy to identify the most effective approach and then created the materials needed to deliver the new approach. This has included a website, leaflets, finding suitable names for direct mail campaigns, writing the letters for those campaigns and managing a database.